Internet Has Changed Peoples Lifestyle Marketing Essay

Internet Has Changed Peoples Lifestyle Marketing Essay Introduction The telephone took four decades to reach 50 million people The Internet has managed this within four years as digital technologies provide such efficient channels for business and consumer interaction transactions The Internet has changed people lifestyle; it became apart of people daily life. They use internet to replace their common activities such as E-mail instead of writing letter, MSN chat and Skype instead of using telephone, YouTube instead of watching TV. Therefore, many organisations tried to use Internet as a new way to reach their customers which called E-marketing. E-marketing is a new marketing strategy using to reach many consumers at low cost. It can be used to interact with customer 24hrs a day, 7days a week without any additional cost. Consumer can get information about products any times, any places. According to Seock and Norton (2007), consumer channel choices for shopping had been widened because of diffusion of the Internet: causing everything that happens to sales in electronic form or what it realized as online shopping. 84 per cent of global consumers have experience purchasing over the internet (Nielsen, 2008). Number of Thais internet usage rate is increasing everyday. There are many internet service providers offer high speed internet. Most of Thais are familiar with using internet in playing game, social network like Facebook, twitter but number of online purchasing is very low. Comparing between European and Western to Thai, the number of online purchasing is very different. Online purchasing is still very limited for Thais. They are not familiar with buying things online. Thai consumers love to see and touch and feel the product before making any purchasing decision. With brand name product, consumers seem to have a high involvement because its impossible for them to buy without seeing the real product. They also have very limited knowledge to buy thing online as they are afraid to share important information online such as their bank account, there personal data or their credit card number. At the same time, the number of Thai website that offers online service is very rare. Therefore there is opportunity to introduce this service for Thais. This research attempts at learning why Thais consumer do not want to buying brand name online. The aim of this research is to learn what Thai consumer perception toward buying brand name online is and what factors effect their decision making. What Thai consumers characteristic make a brand name online shopping. The area of this research will focus mainly on Thai consumers in Thailand. The research objective will be divided into five main areas: To investigate Thai consumer buying making decision toward online shopping. To investigate Thai consumers experience on shopping online. To investigate Thai consumers perception toward buying brand name online. To identify the most important factors in the buying decision making on online shopping in Thailand To investigate Thai consumer demographic characteristic who make online shopping. In research methodology, we will try to achieve the objective by using quantitative research through online questionnaire. The result of research will help researcher in order to achieve the objective that has been set and help us to determine Thai consumer behavior and perception toward buying online. Literature Review In this part, the researcher would like to divide into two parts: The first part will explain a character of consumer behavior towards high involvement such as buying brand name product, what factors effect them to buy online, and consumers perception toward brand. The second part will clarify the characteristic of online marketing in Thailand. Involvement Some products, such as high-performance car seem inherently involving because of their complexity, risk and cost, while others, such as toothpaste seem uninvolving by comparison because of their familiarity, low risk and low cost Laakasonen (1994) Therefore, buying brand name online is like a high-performance car because is too complex (untouchable product) and risky (fake product), this will make consumer spend more time in order to search information before making a decision. Moreover, a consumers level of involvement depends on their individual interests, value of products, needs, which attract or motivate them. Involvement is commonly defined as the consumers personal interest in buying or using an item from a given product field, an approach which nicely summarizes the personal, product and situational components of the relationship (Evan et al,. 2009). Factor Customer satisfaction seems to be a key major to influence consumer-buying decision. Customer satisfaction can be the most important reason for customers deciding to make a repeat purchase, and telling their friends about their satisfaction (Palmer 2000). If online shop can make customers believed that their shop has good quality product, secure, and friendly, this would help their shop gain more new customers. Not only online shops give customer a good quality product, but they should also give them equity. Oliver (1997) defined equity as a fairness, rightness or deservingness judgment that consumers make in reference to what others receive; it is also considered as an important determinant of satisfaction. With these product quality and equity, this would make customers satisfy and motivate them to make a repurchase. Brand Brand image seems to be an important for online market area because brand helps consumer make buying decision and it creates a credibility of online shop. Rio del B. et al. (2001) defined brand as the set of associations and behaviors on the part of a brands customers, channel membersà ¢Ã¢â€š ¬Ã‚ ¦ and that gives that brand a strong, sustainable, and differential advantage over competitors. In Thailand, the customers perception toward brand product equate to high price, which in turn dampens their willingness to make decision toward buying brand name online. Online market It seems to be that now the market channel has been classified into two main channels that are online channels and offline channels or we called traditional channels. Offline channels, consumers reduce of risk on shopping because they can have a physical interaction with products, when compared to online channels. According to Brown et al. (2003), Whilst shopping online allows the exchanging of value and productà ¢Ã¢â€š ¬Ã‚ ¦ by using computer as a medium of transaction transference. In Thailand, it seems to be that now Thai consumers still like to buy products from offline channel or in shopping mall due to online channel still do not have a good credibility. Thai online retailer should have to create credibility and trust to consumer in order to make them believe that Thai online channel is secure (Mict 2010). It seems to be that in Thailand, many of online retailers seem not to register for doing their business compare to Western country. Moreover, Thailand online payment still unsecure, this make Thai online consumers do not want to take risk on payment that is why they prefer to touch and see product before making buying decision. The key concerns that consumers have over the online purchasing trends are security of the privacy or financial which relatively unsecure once online payment has been made, such as credit card fraud (Harridge 2006). Moreover, Roman and Cuestas (2008) stated that security on online transaction is need to be strict as to gain trust i n the mind of shoppers regarding their online financial transaction made with the site will be safe form unauthorized access. Research Question This research has focused on four main research questions as follows: Who are online stores target customers in Thailand? What is the perception of Thai customers toward online shopping? What factors affect Thai consumers purchasing decisions? Which is the most important factor that influences Thai consumers purchasing brand name online? Research Method Research method helps online retailer know which strategies they should use to influence consumer buying decision. Research method can be classified into two types that are Quantitative research and Qualitative research. Both of them have different pros and cons, which researcher will discuss more in detail later on. Data can be collected in variety of ways, in different settings-field or lab-and from different sources. Choosing methodology is up to what paradigms the researcher adopts. There are two main paradigms or philosophies, which are positivist and phenomological (Collis and Hussey, 2003). The alternative terms for positivist are quantitative, objectivist, experimentalist, and traditionalist. The other terms for phenomenological are qualitative, subjectivist, humanistic, and interprevist. There are several data collection methods, each with their own advantage and disadvantages. The research method that researcher will use is Quantitative research, focusing on the survey method. Now, researcher should think about what types of questionnaire should be used, such as mail questionnaire, electronic questionnaire, and personal questionnaire. In this report, due to time limitation, it seems to be that the used of electronic questionnaire or online questionnaire will be more suitable and take less time, cost, and can expand very quickly in order to collect data than other quantitative research. After researcher has chosen a specific method, researcher will make a questionnaire by using pilot test in to make sure that all questions can be understand by respondent. If questionnaires have any errors or respondents hard to understand, researcher can improve before using to the target audiences. Researcher has specific target to make a research that is a Thai consumer age between 18 and 35 years old and compare between teenager (18-27) and middle age (28-35). A sample size that researcher expect to have is minimum 100 respondents, the questionnaire will be distributed through email and social networks to 200 respondent who have use internet. In order to make data collection, we will use both primary and secondary data. The secondary data will used on book, journal, article, and commercial online database provide from the website (Mintel, or Google Shcolar). Website offering information for a fee, almost every industry association, government agency, business publication, and news medium offers free information to those tenacious enough to find their website (Armstrong and Kotler 2009). The use of secondary provides a good start for research and define problem and objective. This helps researcher in order to find an objective for consumer buying decision and perception toward online brand name in Thailand. Secondary data helps researcher to better understand and indicated what has been missing form the current online business in Thailand. Moreover, it helps researcher to develop hypotheses and objective of the study. For primary data, a survey research has been chosen as a method of conducting a research, because survey was available to large number of population. As a time limitation, using questionnaire can help researcher save time and cost. After we already collect data from questionnaire, then we can identify that questionnaire is validity, reliability, and genalisability or not. Roadblock There might have some limitations when make a research, due to limit of time and budget cost. Moreover, the respondents are required to have a computer access to be able to take part in this research. Discussion To sum up, researcher believed that this research will help us to know more about Thai consumers behavior and perception toward online brand name store. The use of secondary data helps researcher can set a research question in order to collect a primary data. However, researcher has to select which research method would like to use in order to collect primary data. As a result, a good method in this report is Quantitative research by using questionnaire to collect primary data. By using questionnaire, it will help researcher to collect data and can analyses about Thai consumers. Due to time limitation of research, the used of questionnaire will helps us to save cost and time. The questionnaire has been sent to 200 via e-mail and social network in order to collect minimum 100 respondents. Researcher believed that the primary data that we collect can help to do finding and analyses on Thai consumers buying behavior and perception toward online brand name. Moreover, to learn more what f actor can influence Thai consumer in order to purchase brand name online.

Bioethics: Roman Catholicism vs Buddhism

Roman Catholicism and Buddhism are two very different religions. They vary greatly on many aspects of contemporary life issues, such as the environment, personal health and violence. The following essay will contain similarities and differences between Roman Catholicism and Buddhism, focusing on the contemporary issue of Bioethics. The ideas debated will include views on abortion, in vitro fertilization, organ transplantation, euthanasia, contraception and cloning. The Collins Australian Dictionary definition of Bioethics is the study of ethical problems arising from biological research and its applications. Roman Catholicism and Buddhism both have similar views about Abortion. The definition of Abortion reads as an operation or other procedure to terminate pregnancy before the foetus is viable. The Roman Catholic view about abortion is that it is gravely evil at all times. James 2:26 states that the body without the spirit is dead. Since from the moment of conception the human body starts to develop, it is considered to be alive and to then have spirit. This view also ties in with the fifth commandment, Thou Shalt Not Kill. In Buddhism, there is no actual rule on Abortion, but many view it as wrong. Buddhists believe that life should not be destroyed, and believe that causing death is wrong if the death is caused purposely or through carelessness. Traditional Buddhists disapprove of abortion due to the fact that it is deliberately destroying a life. Buddhists also believe that life starts at conception. Some less traditional Buddhists believe that abortion should be permissible if the child is to be severely handicapped as to cause suffering when they are born. The Dalai Lama stated in 1993 stated that abortion, from a Buddhist viewpoint, is an act of killing and is negative, generally speaking. But it depends on the circumstances. He then went on to mention the child being born handicapped or the birth putting the parents into serious problems, that the pregnancy should be stopped. The first of the eight precepts of Buddhism states that the Buddhist will abstain from being harmful to living beings. Hence, to have an abortion is breaking the 8 Precepts of Buddhism, just as it is violating the Ten Commandments in Christianity. Euthanasia is the act of killing someone painlessly, especially to relieve suffering from an incurable illness. Roman Catholics and Buddhists generally have the same view on the way euthanasia is approached in everyday life. Roman Catholics mostly believe that euthanasia is wrong. They mostly base their arguments around the teachings that life is given by God, and that the natural process of death should not be interfered with. Roman Catholics are taught to believe that all life is sacred and that life should be valued no matter to which level of pleasure and well-being the person living such a life is receiving. This means that no person should be purposefully killed, even if they wish to be euthanized. This conclusion can be supported once again with the fifth commandment, Thou Shalt Not Kill. In Buddhist tradition, there is no final answer as to whether euthanasia is morally correct or not, however most Buddhists are against involuntary euthanasia. Their views on voluntary euthanasia are less clear. Most Buddhists are against voluntary euthanasia, as it depicts that the person who is suffering is not at a peaceful state of mind and has let their physical suffering affect their mental state. A problem regarding Buddhism and euthanasia is the factor of reincarnation. In their current form, Buddhists are unaware of what their next life will bring. This means that if Buddhists were to permit euthanasia, it would be practically wrong because it would be shortening ones suffering in this life to be born into a life that could possibly be even worse. Another reason why euthanasia is an issue is because the way that a Buddhist ends one life greatly affects the way they are to start the next. Buddhists are meant to reach a state where their thoughts are free of anger hatred or fear, and should be selfless and enlightened. Voluntary euthanasia is only permitted for those who have reached such a state, and should be avoided by anybody who has not yet reached a sense of enlightenment. The practice of euthanasia is also breaking the first of the 8 precepts of Buddhism, which is abstaining from being harmful to living beings. Consequently, euthanasia is a similarity between Roman Catholicism and Buddhism, because, though at varying degrees of severity, both religions generally disagree with euthanizing a human being. Contraception is another bioethical field in which Roman Catholicism and Buddhism share common grounds. Contraception refers to the intentional prevention of conception by artificial or natural methods. Roman Catholics and Buddhists both accept and reject the use of certain types of contraceptives and the ways that they prevent conception. In the Roman Catholic Church, all uses of contraception other than family planning are looked upon sourly. (Note that the Roman Catholic Church teaches its followers that sexual intercourse should only be present between man and woman who are married to each other to begin with, and so the following views on contraceptives should be viewed in the position of man and wife. The Roman Catholic Church believes that intercourse is an act that was created for couples to procreate, and so any method which prevents such chances is considered to be immoral. If couples wish to engage in intercourse and not conceive a child, they are to do so naturally, in the period that a woman is infertile, that is, the time when a woman isn’t ovulating. As said in Genesis 1:28, man was specially made by God to be fruitful and multiply. This basically says that man was engineered by God to procreate; hence forth contraceptives are directly doing the opposite of what man was created to do. Though, the Roman Catholic Church does not directly condemn contraceptives in themselves, but the use of them to prevent conception. For example, if a woman who is not in a sexual relationship is to use the pill to regulate her cycle it is not wrong in one bit. Buddhism permits the use of contraceptives if that particular method prevents contraception, however it is not acceptable is that certain type of contraception works by stopping the development of a fertilized egg. Buddhists believe that life begins, or a form of consciousness is created as soon as an egg is fertilized. As the Buddhist religion believes that no living being should be harmed, many types of contraceptives are unacceptable, such as the IUD. However, using contraceptives is not against the religion. Although the Buddhist teachings do not condemn intercourse with no desire for conception, the Third Precept teaches that Buddhists will abstain from all sexual practices that are inconvenient. This says that Buddhists seeking enlightenment should not use contraceptives for one’s sexual pleasure. Unlike Roman Catholicism, the Buddhist religion does not regard having children as a religious duty, but the two religions meet in their views on how certain types of contraceptives are acceptable and others are not, with the Roman Catholic views being more strict rather than the more lenient Buddhist views. Though Roman Catholicism and Buddhism can have very similar views on different aspects of Bioethics, the two religions also have very differing viewpoints on other aspects on the issue. One area of Bioethics in which Roman Catholicism and Buddhism do not meet on is the idea of Organ Donation. Organ donation is the act of giving up one’s organs to help others in need of such organs to live. Roman Catholicism encourages organ donation, and it is seen as an act of charity, fraternal love and self-sacrifice. Roman Catholics believe that it is a Christian duty to help others, and so organ donation is praised as it is giving other a chance of life that they may have otherwise not of been given. Pope John Paul 11 spoke of organ donation and stated that there is an everyday heroism, made up of gestures of sharing†¦ A particularly praiseworthy example of such gestures is the donation of organs†¦ offering a chance of health and even of life itself to the sick that sometimes have no other hope. The Current Pope of the Roman Catholic Church, Pope Benedict XVI, is a registered organ and tissue donor. The Buddhist faith teaches that organ donation is neither right nor wrong, and it is more of a personal decision rather than a Church teaching whether to donate organs or not. In some instances, organ donation is seen as an act of charity. Many Buddhists, Tibetan Buddhists in particular, have concerns about organ donation due to their beliefs of when consciousness leaves the body. Because donation from a deceased body has to occur immediately after the person dies. Tibetan Buddhists worry that the human body will be tampered with before the consciousness leaves the body. This is a worry to them because they believe that if the body is touched before consciousness leaves, it could potentially cause harm to the deceased’s future lives. As it can be seen from the above two examples, the Roman Catholic and Buddhists religions have differing views on organ donation, as Roman Catholicism is all for the issue and certain fields of Buddhism have a few more concerns about the matter. Cloning is an area of bioethics in which Roman Catholicism and Buddhist views differ greatly. A clone is a segment of DNA that has been isolated and replicated by laboratory manipulation. Cloning has achieved great scientific feat in previous years, with the successful cloning of dolly the sheep in 1996. There are no teachings in Roman Catholicism that directly state negative views on cloning as it has only been a matter in the past few decades, but there are principles in scripture that reveal opinions on such matters. In an excerpt from Genesis 1:26-27, it is revealed that God said, ‘and now we will make human beings; they will be like us and resemble us’†¦ So God created human beings, making them to be like himself† It is taught that all human beings are created in the image of God and are therefore unique, hence cloning contradicts this theory as it is indeed, creating an exact duplicate of another human being. Also, Roman Catholicism teaches their followers that life is sacred and it should not be treated as an inanimate and worthless object, due to the fact that cloning causes scientists to experiment with human cells and embryos as if they have to spiritual value. Pope John Paul II stated in a speech to Vatican-based diplomats that one’s right to life is the most fundamental of human rights. Abortion, euthanasia, [and] human cloning . . . risk reducing the human person to a mere object. Buddhist belief with the matter is significantly on the other end of the scale. Buddhists do not have such a concept of individuality between each other, so Buddhist scholars don’t necessarily feel that there is any relevance in the way a child is born, rather than Roman Catholicism. The religion of Buddhism teaches that the earth is a place of suffering in which sickness, old age and death are unavoidable. Buddhism also teaches that to be healed from such a place is to reach a state of enlightenment. Some Buddhists believe that reproductive cloning can even help people reach such a state due to the fact that one can possible select certain attributes, such as selectively breeding people with advanced moral qualities. Professor Yong Moon from Seoul National University stated that Cloning is a different way of thinking about the recycling of life. It’s a Buddhist way of thinking. As the above examples show, Roman Catholicism and Buddhism have greatly differing views on the concept of cloning. Since it was first used in 1978, In Vitro Fertilization, or IVF, has caused significant amounts of controversy between many of the world’s religions and cultures. IVF is a technique enabling some women who are unable to conceive to bear children, in which egg cells removed from a woman’s ovary are fertilized by sperm in vitro. Some of these eggs are then incubated until the blastocyst stage, which are then implanted into the woman’s uterus. The Roman Catholic church condemns IVF births as children are meant to be conceived though natural means, that is, sexual intercourse between man and wife. It is also due to the fact that children are meant to be created through man, woman and God, rather than man, woman and doctor. Another reason why Roman Catholicism disagrees with IVF is because of the way that the sperm from the male is produced – masturbation. Such acts are looked on dishonourably by the Roman Catholic faith. An excerpt from CCC2352 states that masturbation is an intrinsically and gravely disordered action. The deliberate use of the sexual faculty, for whatever reason, outside of marriage is essentially contrary to its purpose. Roman Catholics also believe that a life is created the moment a child is conceived, and that every blastocyst deserves the right to life. IVF contradicts this as for most IVF procedures, the woman will produce many eggs, and only a select few will be implanted into her uterus, leaving many to be either washed down a sink or kept for medical research. The Roman Catholic Church does not agree with stem cell research on embryos for the reason that these embryos will inevitably die. There is little information on Buddhist belief and IVF, but it is known that Buddhism presents greatly opposing beliefs on IVF. They believe that every human has been closely connected with another and one time or another, due to the belief of previous lives. Also, Buddhists believe that any person involved in the creation of a child has a karmic connection. A karmic connection is a sense that one feels instantly comfortable and familiar with another, as in the relationship between mother and child. In a â€Å"regular† pregnancy, this connection is felt between the mother, father and child. However, in a pregnancy which was a result of IVF, the connection is evident between the mother, father, child and doctor, as they all played a role in the creation of the life. To sum up, Roman Catholicism and Buddhism have greatly differing views on whether or not IVF should or should not be used when trying to conceive a child. In conclusion, Roman Catholicism and Buddhism share common grounds on many Bioethical issues, yet their views and beliefs can also differ greatly. Buddhism tends to accept bioethical issues that do not affect the life and death process of the human person, such as contraception, cloning and IVF. The Roman Catholic Church disagrees with forms of Bioethics that prevent, end or create life in an unnatural manner, such as euthanasia, abortion and cloning. The Roman Catholic Church has more set in rules and restrictions, rather than Buddhism in which many bioethical issues are left to the individual person to decide whether they are right choice to make or not. References http://www.jfinternational.com/psy/karmic-connections.html http://www.scborromeo.org/ccc/para/2352.htm http://www.gotquestions.org/birth-control.html http://www.gotquestions.org/cloning-Christian.html http://www.bbc.co.uk/religion/religions/buddhism/buddhistethics/organdonation.shtml http://www.bioethics.org.au/Resources/Resource%20Topics/Cloning.html http://www.bbc.co.uk/religion/religions/buddhism/buddhistethics/contraception.shtml http://www.bbc.co.uk/religion/religions/christianity/christianethics/contraception_1.shtml http://www.bbc.co.uk/religion/religions/buddhism/buddhistethics/euthanasiasuicide.shtml http://www.bbc.co.uk/religion/religions/christianity/christianethics/euthanasia_1.shtml

Leadership literature Essay

I can distill my personal command philosophy into four concepts†¦no catch phrases or buzz words†¦just simple principles[a1]  .   First, a commander needs to shut up [a2]  and let their [a3]  folks do their job as much as possible.   Second, a commander must clearly understand what the [a4]  individuals and organization expect from them.   Third, a commander must create their own reality.   Finally, a commander must be genuine.   Before explaining, I should probably qualify that what I’m[a5]   about to say is a product of my warped set of experiences.   It is in no way meant to be derisive or satirical†¦it’s just what I know to be true. Surely everyone is familiar with the notion that a well-executed, mediocre plan is much better than a poorly-executed perfect plan.   This [a6]  is the crux of empowering people.   Countless times[a7]   I have observed people discussing different approaches to a problem often pitting leaders against workers on how to skin the cat.   Unfortunately, the leader usually weighs in with the final say even overruling subject matter experts. [a8]   This leaves the subordinates to swallow the â€Å"front office† solution and try to make it work. Of course [a9]  most employees are good followers and they make it happen according to plan but there are several drawbacks of the top-down approach.   [a10]  First, it can take time for people to buy into a solution they played no part in conceiving.   Second, it can stifle solutions from the experts in the future. Third, it pulls the leader further into the weeds as direction is necessary to verify and vector progress[a11]  .   Why is this so hard to achieve in practice?   Perhaps it is personality driven, or perhaps it is instilled by senior mentors, but   for [a12]  some reason most leaders seem to lack the mental or moral aptitude to let folks press with solutions they deem â€Å"inferior.†Ã‚   Why not ask, â€Å"What do you think we should do?† and give that solution your full support.   Folks will take immediate ownership and you’ll be floored [a13]  by the results. Leadership literature is filled with cursory calls for the leader to communicate their [a14]  vision, goals and expectation.   Honestly, this somewhat of a cop out[a15]  .   Of course a leader needs to take an organization in [a16]  a clear direction, but [a17]  that direction has everything to do with context.   It is completely absurd to create a vision or organizational climate that fosters risk taking [a18]  at a nuclear base or rapid uninformed decisions in an engineering design flight. Likewise, it is equally ridiculous to roll into a squadron trying to pump [a19]  everyone up following a commander that rode them all into the ground during an ORI[a20]  .   A wise commander would take a moment to figure out, â€Å"What does this unit need from me?†Ã‚   Do they need a disciplinarian to check rampant DUIs?   Do they need a personable/approachable commander to get them through a recent suicide?   Perhaps they just need some top cover from the group or wing so they can get their jobs done.   Of course this will vary during a commander’s tenure as events occur and the personality [a21]  of the organization changes; the key to know what your folks expect of you. [a22] We’ve heard the anecdotes contrasting the impact different commanders have on the same organization, â€Å"under Col Smith my unit happy [a23]  and effective but after Col Jones took command, we were miserable and unproductive.†Ã‚   This is a good illustration of how commanders create their own reality.   Commander and supervisors who lament over their long hours, stressful environment and massive workload cannot improve their plight until they realize that they create this reality. Typically this frenetic environment is the result of a combination of poor organizational skills, micromanagement, lack of decision making and insufficient triage.   Conversely, the alternate universe that a commander should seek to create is one where folks understand what’s important, are trusted to work those priorities and insulated from distractions.   Likewise, the commander needs to be competent enough to know when to make a decision and when to shut up.   It all sounds simple, but in practice, creating this reality can be very difficult especially if there are strong type-A personalities within the unit or in the chain of command. The final concept and one that a commander has the least control over is sincerity.   One can do all the right things and say all the right things [a24]  but still be ineffective if they are not true to themselves.   If a commander isn’t passionate about what they [a25]  are [a26]  doing, doesn’t care about their[a27]   unit, or doesn’t respect their [a28]  boss, no amount of tap dancing or rhetoric will mask it.   This can be the result of apathy, narcissism or any number of other traits but it always shines through. Likewise, if a soft-spoken introvert wants to become a cheer-leading, fist-pumping commander, it will fall short.   Some amount of self-centeredness can be mitigated through education, self-reflection and mentoring but only to an extent.   Similarly, changing personal techniques or leadership styles to suit a specific situation can compensate for some personality traits.   The bottom line is that I would much rather work for a commander that was an uncharismatic, wrinkled blob who truly cared over the ‘GQ[a29]  ,’ smooth-talking egotist irrespective of how competent, ethical or confident they were. You might be thinking, â€Å"wait a minute, this guy is forgetting all the important stuff like core values, standards and discipline.†Ã‚   Well, yes, I did†¦I only have three pages and so accept these â€Å"bumper stickers† as given.   Will I expect service, integrity and excellence?   Absolutely!   Do I plan to emphasize safety, accountability and ethics?   No doubt!   I’m a military professional—anything less would be unacceptable.   It is actually these fuzzy principles (and others like them) that distinguish the vision-puking, smooth-talking automaton from an effective commander and leader in my book[a30]  .

Occupational Therapy Code Of Ethics And Professional Conduct

It is the responsibility as well as an expectation for Occupational Therapists (OTs) to maintain a professional behaviour, in order to build a therapeutic relationship in and outside a therapeutic setting. The OTs have a duty of care to use the correct knowledge and skills to enhance the life quality of a service user. 1 There is no clear-cut definition for Professionalism. However it can be defined as upholding and applying the values of a profession by having specific knowledge about the occupation. As well as accepting that certain attitude, beliefs, values and behaviours are integral components on professionalism.2 In a research done in mental health, it was noted that clients placed substantial focus on the therapist ability to build a therapeutic relationship. They focused on the relationship being built on care, trust and respect. 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But as a therapist, I would play the â€Å"opposites, † which is consisted doing my work while considering the profession’s standards of practice. Like any other profession, the occupational therapy profession is rooted, structured and organized around seven core concepts or values which are Altruism, Equality, Freedom, Justice, Dignity, Truth, and Prudence. These values or concepts replicate, guide the therapist’ interaction with clientsRead MoreThe Health Insurance Portability And Accountability Act ( Hipaa )1232 Words   |  5 Pagesanother healthcare professional, steps must be taken to assure that this breach in patient confidentiality is rectified and that a similar mistake is not made again. This particular situation is made increasingly difficult due to the nature of not only my professional working relationship with this fellow member of the healthcare team, but also by the fact that I consider her one of my closest friends. 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Students are thought by practicingRead MoreTherapeutic Intervention From an Occupational Therapist in an Oncology Service3393 Words   |  14 PagesTherapeutic Intervention From an Occupational Therapist in an Oncology Service The therapeutic intervention a client should expect from an occupational therapist in an oncology service should be one that complies with government legislation, plans, standards and guidelines. The Governments plans for the National Health Service (NHS) are set out in several reports such as: - the Calman-Hine Cancer Report (1995), The New NHS - Modern and Dependable (1997) and The NHS Cancer Read MoreDiversity and Multicultural Competence815 Words   |  3 PagesInterpersonal Effectiveness Diversity and Multicultural Competence Since Bobby is Hispanic, comes from a poor upbringing, did not finish his education, and is unable to hold a job as an adult; treatment must be dealt with according to his ethics and culture. Information found under the APA Guidelines, Policy Statements, and Resolutions the discussion of proper procedure in ethnic background treatment and diversity (APA, 2010). The recommendation of a Hispanic psychologist will only assist in allowingRead MoreThe Codes Of Conduct Are Guidelines And Procedures1347 Words   |  6 Pagesthe codes of conduct are guidelines and procedures that are based on personal conduct and they all are vital for each worker in the establishment. These conducts are implemented, so that workers can adhere to the highest standards of care while utilizing ethical approaches and codes of conduct, amounts to the foundations of Long-term care facilities based on principles. It is the responsibility of such parties that include upper levels of management to the lowest lev els to avoid such conduct thatRead MoreEthical Issues Of The Workplace1494 Words   |  6 Pagestaken a side that can be considered as a problem. The challenge is evident and if the alteration of the financial statement to suit the demands of the customers. In the case Helen changes the document then she will have gone against accounting ethical codes. If she fails to adjust the financial statement by showing that the company has more expenses so that it could not pay more taxes than she will be out of the current position (Taylor Curtis, 2010). This cannot be considered as a problem as priorRead More A Case Study Depicting the Importance of Ethics in Medicine Essay4544 Words   |  19 Pagesrequires moral commitment’ (Seedhouse, 2009 p. xiviii). Therefore, the obligation rests on healthcare professionals faced with ethical dilemma in their practice to make moral decision which should promote and enhance health ( Rumbold, 1999; Sim, 1997). Ethics is concerned with the bas is on which an action is determined as either right or wrong (Rumbold, 1999; MacIntyre, 2005). Therefore, ethics is the study of morality which is also known as moral philosophy (Sim, 1997; Thompson et al, 2006).